Fly me to the Super Bowl!

By the time this ad aired, the US market was already super saturated with retail investment apps. In fact, the Super Bowl itself was so overloaded with ads from crypto investment companies that the media was calling it the “Crypto Bowl.” The way we choose to stand out was playing up one of eToro’s main differentiators: the social environment.

It was written up in numerous publications and attracted over 15 million human eyeballs! I worked with some very talented individuals to bring this to life, as well as support the social, digital performance, and OOH extensions of this campaign.