CURB needed to promote their app in places where you might be thinking of taking a cab home — namely bar bathrooms.

Curb asked me to write some out-of-home ads to promote their Uber-competing app. The value prop? Real taxis with real licensed drivers picking you up whenever and wherever you need them to. The challenge? Most of the ads were going in bathrooms.

We extended this campaign with billboards off the sunset strip and in lesser-walked areas of Los Angeles.