Can you market crypto to the everyday American?

What the %$#* do we crypto?

Here’s the paradox: Those into crypto don’t need to be advertised to; those who aren’t have no idea what crypto is. And yet, the people who love crypto need more users to invest and adopt this technology. So how can we get average Americans to invest in something they know nothing about?

The solution: Educate people by actually explaining the benefits of various cryptos. Strangely, this had never been done before! There are actually many use cases for crypto — and each was created for a different reason.

We built ads (aimed at everyday investors), an interactive landing page, and blog content (paid and organic) — all devised to teach the true value props of these funky little tokens on the blockchain.