The crypto community is a passionate one. Hellbent, some might say, on the idea that a new currency can take over the world and restore power to the people. It reminded me of the punk rock scene in many ways.

With under $2,000, my team and I built a new brand — one that could capitalize on this rebel energy — and generate leads for a larger crypto investment firm.

By the end of this experiment these were our metrics:

2.9M + TOTAL FOLLOWERS
6.7K + EST TOTAL ENGAGEMENTS
13 + INFLUENCER POSTS
1,356 + TOTAL EMAILS CAPTURED

The idea was simple: design a t-shirt that the crypto community had to have, and offer it as a drop. All you need to do was supply an email address.